MPB: an agency engagement designed for handover
A published example of phased platform onboarding and internal-team enablement.
What the source describes
Agency-authored evidence, editorial analysis
Croud describes supporting MPB’s move to internal media operations through phased Google Marketing Platform onboarding, training and flexible consulting.
Agency dossier: CroudReported outcome
The publication reports improvements in media ROI, session cost and annual revenue. They are reported project outcomes, not a forecast for another transition.
The source does not expose a controlled comparison or a complete cost of the internal team. It does not establish that in-housing is best for every business.
What this changes in your brief
Editorial interpretation: transition readiness is a deliverable. Build acceptance around what the receiving team can do, not only whether access was sent. Require staged responsibilities, operating demonstrations and a clear end to overlap so both teams are not indefinitely responsible for the same work.
Questions for the proposal
- Which operations must the internal team demonstrate?
- What is the fallback if a transition step fails?
- When does the agency’s operational responsibility end?
Read the original publication
- Primary source: croud.com / mpb-in-housing ↗Reviewed 11 September 2026. Publication reviewed; performance not independently audited.