Fourteen ways to define the work
Start with the job, then compare agencies, responsibilities, evidence and handover.
A better first conversation
Build your proposal questions
Choose a service and working model. Take a useful checklist into your next agency conversation.
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Questions to take with you
- Which searches are worth buying, and what will be excluded?
- Who fixes a landing page that attracts clicks but fails to convert?
- How will a test lead be reconciled between the ad account and CRM?
- What evidence and prioritized next steps will the diagnostic deliver?