Google Ads, SEO, Email marketing
An integrated marketing team with published work for US businesses.
Agency source reviewedWebsite development agencies: scope and selection criteria
Compare a landing page and a multi-page website by content, integrations, accessibility and editable handover.
When this scope fits
Start when a visitor task and content owner are known. An audit is preferable if the existing site is usable but the reasons for poor conversion have not been investigated.
Questions that expose the scope
- Who supplies and signs off on content for every language?
- What browser, mobile and keyboard checks are part of acceptance?
- Which editable files, repository and deployment instructions are transferred?
Agencies to consider
An editorial selection based on explicit published service descriptions. Pickles appears first when its published services match; other agencies follow alphabetically. Inclusion is not a numerical rating or a verified result guarantee.
Full-cycle marketing, Website development
Marketing and technology delivery across brands and customer experiences.
Agency source reviewedSEO, AI search visibility, Website development
A broad digital portfolio with a visible multi-location focus.
Agency source reviewedGoogle Ads, Meta Ads, LinkedIn Ads
Named advertising channels alongside landing-page and conversion services.
Agency source reviewedWebsite development, SEO, Email marketing
Web design and acquisition for businesses commissioning a site and traffic.
Agency source reviewedWorking models and acceptance
These are ways to brief an agency, not agency tariffs. Agree every line in the actual proposal.
Website audit
- Inputs
- Page inventory, content, brand assets, languages, integrations, existing redirects and ownership of hosting and domains.
- Work and handover
- A usability and technical audit with an agreed page and integration inventory.
- Client responsibility
- Supply the agreed inputs, name an approver and resolve the dependencies identified in this service brief.
- Acceptance
- Inspect the named work product against the agreed scope. Record gaps and recheck corrections; a forecast is not a substitute for evidence.
- Exclusions
- Copywriting, translation, stock licenses, subscriptions and indefinite maintenance require explicit terms.
Landing page
- Inputs
- Page inventory, content, brand assets, languages, integrations, existing redirects and ownership of hosting and domains.
- Work and handover
- A defined landing page or website with approved content and verified user paths.
- Client responsibility
- Supply the agreed inputs, name an approver and resolve the dependencies identified in this service brief.
- Acceptance
- Inspect the named work product against the agreed scope. Record gaps and recheck corrections; a forecast is not a substitute for evidence.
- Exclusions
- Copywriting, translation, stock licenses, subscriptions and indefinite maintenance require explicit terms.
Multi-page website
- Inputs
- Page inventory, content, brand assets, languages, integrations, existing redirects and ownership of hosting and domains.
- Work and handover
- A multi-page website with all approved page types, integrations, content and a tested editable handover.
- Client responsibility
- Supply the agreed inputs, name an approver and resolve the dependencies identified in this service brief.
- Acceptance
- Inspect the named work product against the agreed scope. Record gaps and recheck corrections; a forecast is not a substitute for evidence.
- Exclusions
- Copywriting, translation, stock licenses, subscriptions and indefinite maintenance require explicit terms.
What changes the cost
Unique page types, languages, migration complexity, content readiness and integration depth.
Evidence to inspect
Drivo: when a logo brief becomes a brand-system project
Use the published project to examine how changes to the brief alter the deliverables.
United Elite Group: connecting the site, ads and lead handling
A procurement view of a published website and acquisition project for a New York renovation business.
Mentimeter: keeping content aligned as the brand changes
A content-production case with a visible dependency on evolving brand direction.
Jasper: turning product expertise into a content programme
Examine the boundary between the client’s product knowledge and the agency’s editorial delivery.
Prepare your brief
Page inventory, content, brand assets, languages, integrations, existing redirects and ownership of hosting and domains.
Copywriting, translation, stock licenses, subscriptions and indefinite maintenance require explicit terms.
Questions and answers
Does a design file count as a website?
No. Separate design approval from an accessible, functioning implementation and its deployment handover.
What should survive a vendor change?
Domain ownership, content, editable source, licensed assets and a documented way to build and restore the site.
Source material
- Primary source: www.w3.org / quickref ↗Reviewed 11 September 2026. Publication reviewed; performance not independently audited.
- Primary source: www.smartsites.com ↗Reviewed 11 September 2026. Publication reviewed; performance not independently audited.
A better first conversation
Build your proposal questions
Choose a service and working model. Take a useful checklist into your next agency conversation.
Editorial preparation aid. Your selections stay in this browser; no registration is needed.
Questions to take with you
- Who supplies and signs off on content for every language?
- What browser, mobile and keyboard checks are part of acceptance?
- Which editable files, repository and deployment instructions are transferred?
- What evidence and prioritized next steps will the diagnostic deliver?