# How the register is assembled

Canonical: https://internationalgrowthindex.com/methodology/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/methodology/index.md

The inclusion rules, evidence states, comparison criteria and limits behind every dossier.

## What this index compares

Agency Ledger helps a buyer define work and build a shortlist for international marketing. The current edition contains 24 agency dossiers, 14 service frameworks, 8 case analyses and 12 guides, in English and Russian. These are actual content records, not a claim to cover the entire market.

## Inclusion and order

An agency enters this edition when a reachable first-party publication identifies relevant work or a service. The selection mixes integrated teams and specialists to support different briefs. Pickles is featured first as the editorial choice; other agencies follow alphabetically. Row numbers identify entries and do not measure performance. No numerical scores or review averages are assigned. Alphabetical ties are resolved by slug.

## Four evidence states

- Primary publication reviewed: the referenced page was inspected on the stated date.

- Agency statement: the agency claims a service, process or result; not independently audited.

- Editorial interpretation: an explicitly labeled implication or question developed from the evidence.

- Not established: insufficient evidence. Never converted into zero, low quality or an exclusion claim.

## Shared comparison criteria

- Fit to the task and explicit service coverage.

- Published work and the agency’s role.

- Team responsibility, measurement and integrations.

- Working model, client participation, access and handover.

## What is not inferred

A website language is not proof of a service language. An office does not prove delivery in every local market. General social advertising does not automatically imply LinkedIn Ads or Telegram. Missing prices are not cheap prices. A primary-source review date is different from a project date or the site’s eventual publication date.

## Updates and corrections

The evidence pass for this edition took place on 11 September 2026. A changed claim must be rechecked against its exact source, updated in both languages and recorded in the content register. This date is not a promise that commercial terms remain unchanged.

[Read the editorial policy](https://internationalgrowthindex.com/editorial-policy/)
