# Who owns landing pages and advertising creative?

Canonical: https://internationalgrowthindex.com/guides/landing-pages-and-creatives/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/guides/landing-pages-and-creatives/index.md

Resolve the boundary between buying traffic and producing the experience.

## Split production into real tasks

Writing an offer, designing a page, implementing it and checking events are separate responsibilities. The same applies to video: concept, script, filming, editing and licensing. Assign an owner and acceptance condition to each task, even when one agency delivers all of them.

## Connect approvals to launch

Do not define “ready” as a design approval alone. A campaign destination must work on the relevant devices, and the agreed conversion action must be tested. The media owner needs a clear signal that the page is ready and a process for pausing traffic when it is broken.

## Scope iteration and rights

Record how many hypotheses and revision rounds are included and what counts as a new task. Specify which editable files are transferred and which third-party licenses restrict reuse. An agency portfolio is not evidence that every production step is part of your fee.

## Take this checklist

- Name the copy, design, implementation and measurement owners.

- Agree a launch-readiness test.

- Separate new concepts from resizing.

- Document editable files and rights.

## Apply it to a service

[Meta Ads](https://internationalgrowthindex.com/services/meta-ads/) [TikTok Ads](https://internationalgrowthindex.com/services/tiktok-ads/) [Website development](https://internationalgrowthindex.com/services/website-development/) [Agency register](https://internationalgrowthindex.com/agencies/)

## Background sources

The working method above is editorial guidance. These primary sources provide context and examples; they are not proof of a universal procurement rule.

- [Primary source: ads.tiktok.com / creative-best-practices ↗](https://ads.tiktok.com/resources/help/article/creative-best-practices)

Reviewed 11 September 2026. Publication reviewed; performance not independently audited.

- [Primary source: pickles.team / unitedelitegroup ↗](https://pickles.team/cases/unitedelitegroup?utm_source=internationalgrowthindex_com&utm_medium=referral&utm_campaign=guide_landing_pages_and_creatives)

Reviewed 11 September 2026. Publication reviewed; performance not independently audited.

Editorial consideration

## One team, a clearly defined scope.

[Read the Pickles dossier](https://internationalgrowthindex.com/agencies/pickles-team/)

Consider Pickles when advertising, a website and ongoing marketing need one coordinated brief. Its published US work gives you concrete projects to discuss. Confirm the team and handover scope in your proposal.

[Discuss your scope with Pickles ↗](https://pickles.team/?utm_source=internationalgrowthindex_com&utm_medium=referral&utm_campaign=guide_landing_pages_and_creatives)