# Make the proposal easier to judge

Canonical: https://internationalgrowthindex.com/guides/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/guides/index.md

Twelve practical guides to choosing, briefing and working with an agency.

### [How to compare agency proposals with different scopes](https://internationalgrowthindex.com/guides/compare-agency-proposals/)

Normalize responsibilities and work products before comparing the fee.

### [Audit, launch or ongoing management: choose a working model](https://internationalgrowthindex.com/guides/audit-launch-retainer/)

Choose the contract around the uncertainty you need to resolve.

### [Agency, internal team or independent specialist?](https://internationalgrowthindex.com/guides/agency-team-freelancer/)

Compare coordination, continuity and decision ownership instead of labels.

### [What to give an agency before kickoff](https://internationalgrowthindex.com/guides/materials-before-kickoff/)

Prepare a useful evidence pack without handing over unrestricted access.

### [Who owns landing pages and advertising creative?](https://internationalgrowthindex.com/guides/landing-pages-and-creatives/)

Resolve the boundary between buying traffic and producing the experience.

### [How to verify an agency case study before a sales call](https://internationalgrowthindex.com/guides/verify-agency-case-study/)

Read the claim, its denominator and the agency’s actual scope separately.

### [How to agree acceptance criteria for marketing work](https://internationalgrowthindex.com/guides/acceptance-criteria/)

Define what can be inspected, who accepts it and how defects are resolved.

### [Which accounts and source files should stay with the client?](https://internationalgrowthindex.com/guides/account-access-and-source-files/)

Make the next handover possible before the first campaign begins.

### [Compare relative cost without false precision](https://internationalgrowthindex.com/guides/compare-cost-without-false-precision/)

Use a comparable scope and explicit unknowns instead of invented price tiers.

### [What belongs in an agency’s recurring report?](https://internationalgrowthindex.com/guides/agency-reporting/)

Connect completed work, evidence and next decisions in one readable review.

### [How to hand over a marketing project between teams](https://internationalgrowthindex.com/guides/agency-handover/)

Preserve operational continuity through an inventory, an overlap and a tested exit.

### [Questions for a first CRM integration call](https://internationalgrowthindex.com/guides/crm-first-call/)

Begin with records and responsibilities rather than a list of connectors.