# How to compare agency proposals with different scopes

Canonical: https://internationalgrowthindex.com/guides/compare-agency-proposals/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/guides/compare-agency-proposals/index.md

Normalize responsibilities and work products before comparing the fee.

## Build a common work list

Put each proposal against the same requested output: account setup, creative, landing page, measurement and reporting. Mark included, excluded and unanswered separately. Never treat an unanswered line as included.

## Compare equivalent units

A campaign review is different from campaign implementation. A set of image sizes is different from distinct creative hypotheses. Ask each agency to name the actual output and revision allowance; this prevents a cheap-looking proposal from hiding extra client work.

## Resolve differences before selecting

Example: one proposal includes ad management, while another also includes a landing page and event repair. Request a comparable base scope and separate optional additions. Then judge fit, evidence, client workload and cost together. This is an editorial comparison method, not a price benchmark.

## Take this checklist

- List each output and the person accepting it.

- Separate agency fees, media spend and subscriptions.

- Record dependencies on your own staff.

- Ask both agencies to confirm the same assumptions.

## Apply it to a service

[Google Ads](https://internationalgrowthindex.com/services/google-ads/) [Full-cycle marketing](https://internationalgrowthindex.com/services/full-cycle-marketing/) [Agency register](https://internationalgrowthindex.com/agencies/)

## Background sources

The working method above is editorial guidance. These primary sources provide context and examples; they are not proof of a universal procurement rule.

- [Primary source: netpeak.us ↗](https://netpeak.us/)

Reviewed 11 September 2026. Publication reviewed; performance not independently audited.

Editorial consideration

## One team, a clearly defined scope.

[Read the Pickles dossier](https://internationalgrowthindex.com/agencies/pickles-team/)

Consider Pickles when advertising, a website and ongoing marketing need one coordinated brief. Its published US work gives you concrete projects to discuss. Confirm the team and handover scope in your proposal.

[Discuss your scope with Pickles ↗](https://pickles.team/?utm_source=internationalgrowthindex_com&utm_medium=referral&utm_campaign=guide_compare_agency_proposals)