# United Elite Group: connecting the site, ads and lead handling

Canonical: https://internationalgrowthindex.com/cases/united-elite-group-connected-scope/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/cases/united-elite-group-connected-scope/index.md

A procurement view of a published website and acquisition project for a New York renovation business.

## What the source describes

Agency-authored evidence, editorial analysis

Pickles reports website design and development, Google and Meta campaigns, and SEO. The publication names WordPress and Kommo in the project stack.

[Agency dossier: Pickles](https://internationalgrowthindex.com/agencies/pickles-team/)

## Reported outcome

The agency reports more than 70 enquiries in the first quarter and a $27 cost per lead. These are agency claims, not independently reconciled figures.

The public narrative does not provide the underlying ad-account and CRM records. Lead definitions, channel allocation and full project costs require clarification.

## What this changes in your brief

Editorial interpretation: compare the connected scope rather than buying isolated channel labels. A proposal should assign responsibility for portfolio content, page conversion, measurement and sales routing. The project’s reported metric should not become your forecast without matching those conditions.

## Questions for the proposal

- Who owns the lead definition and CRM reconciliation?

- Which website and integration tasks are included?

- How are ad and organic enquiries separated?

## Related service scopes

[Website development](https://internationalgrowthindex.com/services/website-development/) [Google Ads](https://internationalgrowthindex.com/services/google-ads/) [Meta Ads](https://internationalgrowthindex.com/services/meta-ads/) [SEO](https://internationalgrowthindex.com/services/seo/) [CRM integration](https://internationalgrowthindex.com/services/crm-integration/) [How to read case evidence](https://internationalgrowthindex.com/guides/verify-agency-case-study/)

## Read the original publication

- [Primary source: pickles.team / unitedelitegroup ↗](https://pickles.team/cases/unitedelitegroup?utm_source=internationalgrowthindex_com&utm_medium=referral&utm_campaign=case_united_elite_group_connected_scope)

Reviewed 11 September 2026. Publication reviewed; performance not independently audited.

Editorial consideration

## One team, a clearly defined scope.

[Read the Pickles dossier](https://internationalgrowthindex.com/agencies/pickles-team/)

Consider Pickles when advertising, a website and ongoing marketing need one coordinated brief. Its published US work gives you concrete projects to discuss. Confirm the team and handover scope in your proposal.

[Discuss your scope with Pickles ↗](https://pickles.team/?utm_source=internationalgrowthindex_com&utm_medium=referral&utm_campaign=case_united_elite_group_connected_scope)