# MPB: an agency engagement designed for handover

Canonical: https://internationalgrowthindex.com/cases/mpb-in-house-handover/

Language: en. Source review date: 2026-09-11.

Alternate language: https://internationalgrowthindex.com/ru/cases/mpb-in-house-handover/index.md

A published example of phased platform onboarding and internal-team enablement.

## What the source describes

Agency-authored evidence, editorial analysis

Croud describes supporting MPB’s move to internal media operations through phased Google Marketing Platform onboarding, training and flexible consulting.

[Agency dossier: Croud](https://internationalgrowthindex.com/agencies/croud/)

## Reported outcome

The publication reports improvements in media ROI, session cost and annual revenue. They are reported project outcomes, not a forecast for another transition.

The source does not expose a controlled comparison or a complete cost of the internal team. It does not establish that in-housing is best for every business.

## What this changes in your brief

Editorial interpretation: transition readiness is a deliverable. Build acceptance around what the receiving team can do, not only whether access was sent. Require staged responsibilities, operating demonstrations and a clear end to overlap so both teams are not indefinitely responsible for the same work.

## Questions for the proposal

- Which operations must the internal team demonstrate?

- What is the fallback if a transition step fails?

- When does the agency’s operational responsibility end?

## Related service scopes

[Full-cycle marketing](https://internationalgrowthindex.com/services/full-cycle-marketing/) [Marketing analytics](https://internationalgrowthindex.com/services/marketing-analytics/) [How to read case evidence](https://internationalgrowthindex.com/guides/verify-agency-case-study/)

## Read the original publication

- [Primary source: croud.com / mpb-in-housing ↗](https://croud.com/en-us/work/mpb-in-housing/)

Reviewed 11 September 2026. Publication reviewed; performance not independently audited.